In the world of radio consumption, nowadays it’s just not enough to just clip a piece of audio and place the wav file online. Times have changed and programme makers are constantly finding new ways to engage the audience. Regularly using Final Cut Pro and Adobe After Effects to place visuals with the audio, made the content more shareable and helped to promote not only the interviews, but the brand as a whole.
The University of York paired up with the York Festival of Ideas, a yearly festival featuring a variety of events. As part of this, an online reading book club has been created. The Quiet Place Book Club invites members of the public, staff, students and graduates to join their reading group on Instagram. For this initiative, the University of York wanted to create a range of shareable videos for their IGTV and Facebook platforms. Here are some examples: